How did we do it?

1. Search – the first thing we did was ensure that the actual webpage was fully optimised for key phrases that potential readers may search for. You may have thought that London Cycling Guide would be the phrase most searchers would use. However after research we discovered that London Cycle Routes and London Cycling Routes would achieve far more visits and also had less competition within Google.

2. Conversion to order – we added additional content to the page to engage further with readers.

3. External Social Networks – our key task was to achieve high exposure for this title amongst online audiences. We did this by talking to a large range of London and cycling networks. We achieved exposure on the following networks amongst others:

? Transport for London – ran a competition for the book
? Revolution Bike Tours of London – web review, Facebook and Twitter exposure
? Cycling Weekly Online – reviewed the book
? Fancyapint.com – promotion on their eBulletin and landing page creation + competition
? My Velo Bikes – review posted on blog, Facebook and Twitter exposure
? Cycle Circuits – posted article on their site and placed link on their product pages
? British Waterways – article on the book, plus banner and exposure on their newsletter
? Spoke in Motion – review on their blog, free content shown online of several routes
? Camden Cyclists – PDF extracts put on site and reviews the book
? Go London – exposure on their forum
? Londonist.com – reviewed the book and linked
? Britishcycling.org – reviewed the book and linked
? Roadcyclinguk.com – reviewed the book and linked
? Bikeradar.com – reviewed the book and linked

Unbelievably the above exposure for the book cost absolutely nothing, just a little bit of persuasion, a few review copies and a bit of free content. Something to always remember is that it is hard work keeping networks full of lovely content, therefore a bit of free content will always help them along, and networks are pretty happy to link back to you in return for it!

4. Article marketing ? we use article marketing to increase exposure to webpages. By posting articles about the book on article sites, you are guaranteed to get them picked up by other relevant blogs and news feeds. If this happens not only will they increase visits to the page they will also create backlinks to that page.

5. Branded Social Media – we ran competitions on the branded Facebook and Twitter feeds to promote the title, we also encouraged other followers to retweet.

6. Author Social Media – The author, Tom Bogdanowicz, is well known in London Cycling circuits having written for many a year for the London Press and The Guardian amongst others. Tom was crucial in promoting the title amongst his peers.

7. Facebook and Google Ads – finally the bit that cost something! We ran Google and Facebook Ads promoting the title to push sales through the New Holland Publishers website.

Phew! All in all a successful campaign for the London Cycling Guide, one that we?ll be picking up again in the early summer. One happy Publisher!

LJ Interactive currently manage social media campaigns for a number of publishers with titles promoted as varied as gardening, crime, medical, health, fitness, arts and crafts, autobiographies and many more. Contact us at http://ljinteractive.com/contact.php to find out more
Article Source: http://www.articlealley.com/http://iainsurman.articlealley.com/london-cycling-guide–social-media-campaign-2057221.html

What effect do cycling gloves have when your cycling?

I am about to do triathlons and i’m not sure if i should wear cycling gloves. What is the different when your wearing gloves and not?
Thanks

Answer
The main thing I’ve found, and the reason I always try to wear some form of gloves when on a bike:

1) you don’t get cold knuckles as you’re riding along

2) before I started wearing gloves (c. when i was 7 or 8years old) I’d often end up with blood coming out of my finger nails for some reason if I didn’t wear gloves when riding a bike, just from simply riding a mile or two across town.

3) If you end up flat on your butt, the gloves get scraped along the ground instead of your flesh + you don’t end up with bits of grit sticking into the palm of your hands.

The Advanced Guide To Base Cycling Training more info…